With Coker’s recent rebranding, we wanted to create a campus experience that was true to our brand. I gathered research, created mock-ups, and presented ideas to the Administration team for how to make our campus feel and look like our brand. Most of those changes were implemented in the summer of 2015, and several more will be put into place over the next several years as the budget allows.
We replaced all major signage with new, eye-catching signs. We also re-imagined the use of our light poles by bringing in double banners to make more of a visual impact. We added architectural banners to two major buildings, the student union building and the admissions house. We replaced our campus maps and installed wall/window graphics. We even added accents of gold throughout campus with new umbrellas and re-painted spaces to reflect our updated color palette.
Client: Coker College / Involvement: Visionary/Designer